ITB Berlin has, along with London’s World Travel Market, long been one of the world’s biggest and best-supported travel trade shows, and this year the organisers decided to take the concept to Asia. ITB Asia took place at Singapore’s Suntec Centre from 22-26 October, and I went along to check it out and assess the value of exhibiting there in 2009.


In short, I was pretty impressed. Although on a smaller scale to ITB Berlin, there was a good cross-section of exhibitors present (including hotels, tour operators, media, websites, tourist boards and technology providers), and the event was impeccably organised, as one would expect in one of the world’s best-organised cities – I hope the organisers of the recent disastrous ITE HCMC were there!


I would say the only drawbacks were the lack of space to sit down & rest, and the lack of additional events such as seminars and parties. But I’m sure that, once the event becomes more established and popular in the coming years, conferences, seminars and social events will spring up to accompany it.


So a good start then, and a useful event for me in networking terms. Hopefully you’ll be able to visit us at our own booth in 2009!